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person:"Dach, Christian"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of brand management : an international journal"
~person:"Pelsmacker, Patrick de"
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Consumer behaviour
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Dach, Christian
Pelsmacker, Patrick de
Dens, Nathalie
7
Vitell, Scott J.
7
Román, Sergio
6
Van Kenhove, Patrick
6
Chowdhury, Rafi M. M. I.
5
Eisend, Martin
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Grappi, Silvia
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Grohmann, Bianca
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Johnson, Lester W.
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Labrecque, Lauren I.
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Bijmolt, Tammo H. A.
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Chang, Chingching
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Dahlén, Micael
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Hoffman, Donna L.
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Iglesias, Oriol
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Ilicic, Jasmina
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Kulczynski, Alicia
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Muehling, Darrel D.
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Noort, Guda van
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Novak, Thomas P.
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Peloza, John
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Reijmersdal, Eva A. van
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Romani, Simona
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Sung, Yongjun
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Valette-Florence, Pierre
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Verhoef, Peter C.
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3
Arli, Denni
3
Bagozzi, Richard P.
3
Bodur, H. Onur
3
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3
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business ethics : JOBE
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of electronic commerce research : JECR
4
Journal of business research : JBR
3
Journal of marketing communications
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International marketing review
2
Schriften zur Handelsforschung
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Analyzing the cultural diversity of consumers in the global marketplace
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research
1
European journal of marketing : EJM
1
International advertising and communication : current insights and empirical findings
1
International business review : the official journal of the European International Business Academy
1
International journal of advertising : the review of marketing communications
1
International journal of electronic commerce : IJEC
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business and psychology
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer studies and home economics
1
Journal of marketing management : MM
1
Journal of service management
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
Marketing letters : a journal of research in marketing
1
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
Sustainable consumption, ecology and fair trade
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
1
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ECONIS (ZBW)
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1
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
3
Positive and negative antecedents of purchasing eco-friendly products : a comparison between green and non-green consumers
Barbarossa, Camilla
;
Pelsmacker, Patrick de
- In:
Journal of business ethics : JOBE
134
(
2016
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10011471283
Saved in:
4
Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
5
How does perceived effectiveness affect adults' ethical acceptance of anti-obesity threat appeals to children? : when the going gets tough, the audience gets going
Charry, Karine
;
Pelsmacker, Patrick de
;
Pecheux, Claude L.
- In:
Journal of business ethics : JOBE
124
(
2014
)
2
,
pp. 243-257
Persistent link: https://www.econbiz.de/10010431490
Saved in:
6
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
7
Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Purnawirawan, Nathalia
;
Pelsmacker, Patrick de
;
Dens, …
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
4
,
pp. 244-255
Persistent link: https://www.econbiz.de/10009631544
Saved in:
8
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
9
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
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