Balance and sequence in online reviews : how perceived usefulness affects attitudes and intentions
Nathalia Purnawirawan, Patrick de Pelsmacker & Nathalie Dens
| Year of publication: |
2012
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|---|---|
| Authors: | Purnawirawan, Nathalia ; Pelsmacker, Patrick de ; Dens, Nathalie |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 26.2012, 4, p. 244-255
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| Subject: | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009631544