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person:"Dave, Dhaval"
~person:"Bates, Kenneth"
~person:"Cox, Jim"
~person:"Macklin, M. C."
~person:"Rothschild, Michael"
~subject:"USA"
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Hörfunkwerbung
9
Radio advertising
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United States
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Psychology of advertising
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Werbepsychologie
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1995-2007
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1987
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Dave, Dhaval
Bates, Kenneth
Cox, Jim
Macklin, M. C.
Rothschild, Michael
Berkman, Dave
2
Hull, Brooks Brittenham
2
Saffer, Henry
2
Alexander, Peter J.
1
Balasubramanian, Siva Kumar
1
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1
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1
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1
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1
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1
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1
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1
Diamond, Edwin
1
Edison, Aimee
1
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1
Jun, Sung Jae
1
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1
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1
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1
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1
Manrai, Lalita A.
1
Markgraf, Ingo
1
Martin, Hugh J.
1
Murray, Noel M.
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Journal of advertising research
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Southern economic journal
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ECONIS (ZBW)
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The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
2
Sold on radio : advertisers in the golden age of broadcasting
Cox, Jim
-
2013
-
Reprint
"This work covers the history of radio advertising, from its foundation to its development as a sophisticated, profitable system that benefited advertisers, broadcasters, and the public"--Provided by publisher
Persistent link: https://www.econbiz.de/10011386289
Saved in:
3
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
4
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
5
Do young children understand the selling intent of commercials?
Macklin, M. C.
- In:
Journal of consumer affairs : official publication of …
19
(
1985
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10001020605
Saved in:
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