Do young children understand the selling intent of commercials?
M. Carole Macklin
| Year of publication: |
1985
|
|---|---|
| Authors: | Macklin, M. C. |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass. : Wiley, ISSN 0022-0078, ZDB-ID 701093-X. - Vol. 19.1985, 2, p. 293-304
|
| Subject: | Hörfunkwerbung | Radio advertising | Werbepsychologie | Psychology of advertising | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001020605