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person:"Depken, Craig A."
~isPartOf:"Branded spaces : experience enactments and entanglements"
~person:"Bezold, Thomas"
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Brand management
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Depken, Craig A.
Bezold, Thomas
Fenn, Aju J.
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Branded spaces : experience enactments and entanglements
Colorado College Working Paper
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Contemporary economic policy : a journal of Western Economic Association International
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Europäische Hochschulschriften / 5
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Journal of urban economics
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Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
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Public finance and management : PFM
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Naming rights for sports stadiums : sponsor versus club ; who makes the proper brand?
Bezold, Thomas
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 121-131)
.
2013
Persistent link: https://www.econbiz.de/10010127897
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