Naming rights for sports stadiums : sponsor versus club ; who makes the proper brand?
Thomas Bezold
| Year of publication: |
2013
|
|---|---|
| Authors: | Bezold, Thomas |
| Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 121-131
|
| Subject: | Sportstätte | Sports facilities | Markenführung | Brand management | Sponsoring | Sponsorship |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127897