//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Dewenter, Ralf"
~person:"Jin, Ginger Zhe"
~person:"Zhao, Yi"
~subject:"Virales Marketing"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produkttest"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Internet
1
Kaufentscheidung
1
Product testing
1
Produkttest
1
Präferenztheorie
1
Purchase decision
1
Theory of preferences
1
Viral marketing
1
more ...
less ...
Type of publication
All
Article
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dewenter, Ralf
Jin, Ginger Zhe
Zhao, Yi
Raghunathan, Srinivasan
2
Böhm, Eva
1
Cavusoglu, Huseyin
1
Chen, Jianqing
1
Cheong, Yunjae
1
Cui, Geng
1
Garnefeld, Ina
1
Gremler, Dwayne D.
1
Harrison-Walker, L. Jean
1
Huang, Liqiang
1
Jiang, Ying
1
Joseph, Dennis
1
Kim, Hyuksoo
1
Kim, Kihan
1
Krah, Tabea
1
Kwark, Young
1
Lambrecht, Anja
1
Li, Mengxiang
1
Narayan, Vishal
1
Pan, Yue
1
Peng, Ling
1
Pocheptsova Ghosh, Anastasiya
1
Raju, G. Amar
1
Tan, Chuan-hoo
1
Trusov, Michael
1
Tunc, Murat M.
1
Vana, Prasad
1
Watson, Jared
1
Wei, Kwok Kee
1
Yang, Sha
1
Zhang, Jason Q.
1
Zhao, Ying
1
Zhuang, Mengzhou
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Modeling consumer learning from online product reviews
Zhao, Yi
;
Yang, Sha
;
Narayan, Vishal
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009725689
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->