Modeling consumer learning from online product reviews
Year of publication: |
2013
|
---|---|
Authors: | Zhao, Yi ; Yang, Sha ; Narayan, Vishal ; Zhao, Ying |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 32.2013, 1, p. 153-169
|
Subject: | Produkttest | Product testing | Internet | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Präferenztheorie | Theory of preferences |
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