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person:"Fink, Janet S."
~person:"Becker, Carsten"
~person:"Ko, Yong Jae"
~subject:"Markenartikel"
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Markenartikel
Athletes
20
Sportler
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Consumer behaviour
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Advertising effects
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Brand management
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Fink, Janet S.
Becker, Carsten
Ko, Yong Jae
Arai, Akiko
1
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Baker, Bradley J.
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Bennett, Gregg
1
Brison, Natasha
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Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
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2
Implicit and explicit affective evaluations of athlete brands : the associative evaluation-emotional appraisal-intention model of athlete endorsements
Chang, Yonghwan
;
Ko, Yong Jae
;
Carlson, Brad D.
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 497-510
Persistent link: https://www.econbiz.de/10011943509
Saved in:
3
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
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