The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Year of publication: |
2023
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Authors: | Arai, Akiko ; Ko, Yong Jae ; Asada, Akira ; Connaughton, Daniel P. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 32.2023, 1, p. 62-75
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Subject: | athlete brand | scandal brand relationship | self-identity threat | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Markenführung | Brand management | Sportler | Athletes | Markenimage | Brand image | Markenartikel | Brand |
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