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person:"Fortenberry Jr., John L."
~person:"Bae, Young Han"
~person:"Cho, Chang-Hoan"
~subject:"Einzelhandel"
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International journal of advertising : the review of marketing communications
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An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Lee, Heejun
;
Cho, Chang-Hoan
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 97-115
Persistent link: https://www.econbiz.de/10012200207
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