An empirical investigation on the antecedents of consumers' cognitions of and attitudes towards digital signage advertising
Year of publication: |
2019
|
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Authors: | Lee, Heejun ; Cho, Chang-Hoan |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 38.2019, 1, p. 97-115
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Subject: | digital out-of-home | Digital signage | digital signage advertising | effectiveness of digital signage advertising | Online-Marketing | Internet marketing | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Außenwerbung | Outdoor advertising | Digitalisierung | Digitization | Einzelhandel | Retail trade |
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