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person:"Fritz, Wolfgang"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Rita, Paulo"
~person:"Wu, Linwan"
~subject:"Internet marketing"
~subject:"Marketingmanagement"
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Internet marketing
Marketingmanagement
Consumer behaviour
7
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7
Online-Marketing
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4
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4
social media
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Brand management
3
Markenführung
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retail website
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Fritz, Wolfgang
Rita, Paulo
Wu, Linwan
Assimakopoulos, Costas
4
Pentina, Iryna
3
Vrontis, Demetris
3
Acikgoz, Fulya
2
Antoniadis, Ioannis
2
Boutsouki, Christina
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Erkan, Ismail
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2
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2
Moro, Sérgio
2
Moschis, George P.
2
Pascucci, Federica
2
Ramos, Ricardo F.
2
Aakash
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Abhijith, U.
1
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International journal of internet marketing and advertising : IJIMA
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
13
European research on management and business economics
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Electronic commerce research
1
European journal of management and business economics : EJM&BE
1
Interaktives Marketing
1
International journal of technology marketing : IJTMkt
1
Journal of air transport management
1
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Research
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Service business
1
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
1
Zum Erkenntnisstand der Betriebswirtschaftslehre am Beginn des 21. Jahrhunderts : Festschrift für Erich Loitlsberger zum 80. Geburtstag
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ECONIS (ZBW)
5
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1
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
2
Is this the beginning of the end for retail websites? : a professional perspective
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
15
(
2021
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10012598982
Saved in:
3
Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
4
Users' brand page participation : a new construct to measure participation on social networking sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
5
Factors of continually using branded mobile apps : the central role of app engagement
Wu, Linwan
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 303-320
Persistent link: https://www.econbiz.de/10011497487
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