Are social media and mobile applications threatening retail websites
Ricardo Filipe Ramos, Paulo Rita, Sérgio Moro
| Year of publication: |
2023
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|---|---|
| Authors: | Ramos, Ricardo F. ; Rita, Paulo ; Moro, Sérgio |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 18.2023, 1, p. 58-81
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| Subject: | retail website | social media | mobile application | consumer behaviour | text mining | Social Web | Social web | Website | Einzelhandel | Retail trade | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Text |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIMA.2023.128150 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014318243