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person:"Fritz, Wolfgang"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~language:"eng"
~person:"Chaffey, Dave"
~person:"Peitz, Martin"
~subject:"Internet marketing"
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Fritz, Wolfgang
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Always Learning
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Handbook of media economics ; volume 1
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International journal of industrial organization
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Journal of marketing management : MM
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Market investigations : a new competition tool for Europe?
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New Developments in Online Marketing
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From web analytics to digital marketing optimization : increasing the commercial value of digital analytics
Chaffey, Dave
;
Patron, Mark
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009614664
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