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person:"Fritz, Wolfgang"
~isPartOf:"New Developments in Online Marketing"
~language:"eng"
~person:"Chaffey, Dave"
~person:"Peitz, Martin"
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New Developments in Online Marketing
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Applying organisational capability models to assess the maturity of digital-marketing governance
Chaffey, Dave
- In:
New Developments in Online Marketing
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(pp. 7-16)
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2014
Persistent link: https://www.econbiz.de/10010354603
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