Applying organisational capability models to assess the maturity of digital-marketing governance
Year of publication: |
2014
|
---|---|
Authors: | Chaffey, Dave |
Published in: |
New Developments in Online Marketing. - London [u.a.] : Routledge, ISBN 0-415-62887-3. - 2014, p. 7-16
|
Subject: | Online-Marketing | Internet marketing | Organisatorischer Wandel | Organizational change | Marketingmanagement | Marketing management | Innovation |
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