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person:"Fritz, Wolfgang"
~isPartOf:"The marketing book"
~isPartOf:"emarketing essentials"
~person:"Chaffey, Dave"
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The marketing book
emarketing essentials
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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Always Learning
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Economics Papers from University Paris Dauphine
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International journal of industrial organization
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Market investigations : a new competition tool for Europe?
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
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eMarketing eXcellence : the heart of ebusiness
Smith, Paul R.
;
Chaffey, Dave
-
2005
-
2nd ed
Persistent link: https://www.econbiz.de/10002485281
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E-marketing
Chaffey, Dave
- In:
The marketing book
,
(pp. 637-668)
.
2003
Persistent link: https://www.econbiz.de/10001725258
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