Seiler, Stephan; Yao, Song; Wang, Wenbo - 2017 - This draft: March 23, 2017
We leverage a temporary block of the Chinese microblogging platform Sina Weibo due to political events, to estimate the causal effect of online word-of-mouth content on product demand in the context of TV show viewership. Based on this source of exogenous variation, we estimate an elasticity of...