How do restrictions on advertising affect consumer search?
Year of publication: |
2022
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Authors: | Chiou, Lesley ; Tucker, Catherine |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 2, p. 866-882
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Subject: | search advertising | pharmaceuticals | advertising regulation | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Arzneimittel | Pharmaceuticals | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Suchmaschine | Search engine | Regulierung | Regulation | Pharmaindustrie | Pharmaceutical industry | Informationskosten | Information costs |
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