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person:"Fritz, Wolfgang"
~person:"Diehl, Sandra"
~person:"Falck, Oliver"
~person:"Wirtz, Bernd W."
~subject:"Mediensektor"
~type_genre:"Book section"
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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ECONIS (ZBW)
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Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Markteintritts- und Migrationsstrategien bei neuen Medien : theoretische und empirische Aspekte zu neueren strategischen Verhaltensweisen
Wirtz, Bernd W.
- In:
Markteintritts-Management : Probleme, Strategien, …
,
(pp. 239-254)
.
2000
Persistent link: https://www.econbiz.de/10001500665
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