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person:"Fritz, Wolfgang"
~person:"Falck, Oliver"
~person:"Wirtz, Bernd W."
~subject:"Mediensektor"
~type_genre:"Book section"
~type_genre:"Fallstudie"
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Markteintritts-Management : Probleme, Strategien, Erfahrungen
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Media and
internet
management
Wirtz, Bernd W.
-
2020
-
Second edition
Persistent link: https://www.econbiz.de/10012250280
Saved in:
2
Deutschland Online : Entwicklungsperspektiven der Medien- und Internetmärkte
Holtrop, Thomas
;
Döpfner, Mathias
;
Wirtz, Bernd W.
-
2004
-
2., überarb. Aufl.
Unternehmer und Verantwortliche in der
Internet
- und Medienbranche sowie an Dozenten und Studenten der Medienwissenschaft. …
Persistent link: https://www.econbiz.de/10001858513
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3
Markteintritts- und Migrationsstrategien bei neuen Medien : theoretische und empirische Aspekte zu neueren strategischen Verhaltensweisen
Wirtz, Bernd W.
- In:
Markteintritts-Management : Probleme, Strategien, …
,
(pp. 239-254)
.
2000
Persistent link: https://www.econbiz.de/10001500665
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