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person:"Fritz, Wolfgang"
~person:"Kaiser, Ulrich"
~person:"Pitt, Leyland F."
~subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Glossar enthalten"
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Fritz, Wolfgang
Kaiser, Ulrich
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14
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12
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8
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7
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International journal of the economics of business
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Review of marketing science
1
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All
ECONIS (ZBW)
5
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1
Targeted advertising in magazine markets and the advent of the
Internet
Chandra, Ambarish
;
Kaiser, Ulrich
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1829-1843
Persistent link: https://www.econbiz.de/10010399427
Saved in:
2
Das
Internet
der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo
(
ed.
);
Fritz, Wolfgang
(
honouree
); …
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
Saved in:
3
Magazines and their companion websites : competing outlet channels?
Kaiser, Ulrich
- In:
Review of marketing science
4
(
2006
)
3
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003888212
Saved in:
4
Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
Saved in:
5
B2B or not to be : does B2B e-commerce increase labour productivity?
Bertschek, Irene
;
Fryges, Helmut
;
Kaiser, Ulrich
- In:
International journal of the economics of business
13
(
2006
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10003391129
Saved in:
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