Targeted advertising in magazine markets and the advent of the Internet
Year of publication: |
2014
|
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Authors: | Chandra, Ambarish ; Kaiser, Ulrich |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 60.2014, 7, p. 1829-1843
|
Subject: | targeted advertising | magazines | advertising rates | Internet complementarity | multihoming | Printwerbung | Print advertising | Internet | Werbeplanung | Advertising planning | Online-Marketing | Internet marketing | Deutschland | Germany | Werbung | Advertising | Zielgruppe | Target group |
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