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person:"Fritz, Wolfgang"
~person:"Karjaluoto, Heikki"
~subject:"Bibliometrie"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Glossar enthalten"
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Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
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2
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
3
A systematic literature review and analysis of mobile retailing adoption
Tyrväinen, Olli
;
Karjaluoto, Heikki
- In:
Journal of internet commerce
18
(
2019
)
2
,
pp. 221-247
Persistent link: https://www.econbiz.de/10012179577
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