Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Olli Tyrväinen, Heikki Karjaluoto, and Dandison Ukpabi
| Year of publication: |
2023
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|---|---|
| Authors: | Tyrväinen, Olli ; Karjaluoto, Heikki ; Ukpabi, Dandison |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 4, p. 400-413
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| Subject: | social media | brand loyalty | meta-analysis | Meta-Analyse | Meta-analysis | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968231157281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014425176