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person:"Fritz, Wolfgang"
~person:"Metrick, Andrew"
~person:"Pentina, Iryna"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type:"article"
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Konsumentenverhalten
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11
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11
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11
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10
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9
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9
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Fritz, Wolfgang
Metrick, Andrew
Pentina, Iryna
Dwivedi, Yogesh Kumar
34
Filieri, Raffaele
22
Goldfarb, Avi
22
Greenstein, Shane M.
21
Rana, Nripendra P.
20
Law, Chun Hung Roberts
19
Liébana-Cabanillas, Francisco
19
Flavián Blanco, Carlos
18
Hollebeek, Linda D.
18
Khare, Arpita
18
Loureiro, Sandra Maria Correia
18
Dennis, Charles
17
Kukar-Kinney, Monika
17
Ko, Eunju
16
Laroche, Michel
16
Ruiz Mafe, Carla
16
Benbasat, Izak
15
Ghose, Anindya
15
Quach, Sara
15
Rita, Paulo
15
Choi, Jeonghye
14
Chung, Namho
14
Kim, Minjeong
14
Lennon, Sharron J.
14
Malthouse, Edward C.
14
Pauwels, Koen
14
Smith, Alan D.
14
Spann, Martin
14
Thurasamy Ramayah
14
Tucker, Catherine
14
Wang, Bin
14
Wu, Luorong
14
Akram, Umair
13
Carlson, Jamie
13
Casaló, Luis V.
13
Law, Rob
13
Lu, Yaobin
13
Mattila, Anna S.
13
Baier, Daniel
12
Forsythe, Sandra
12
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International journal of internet marketing and advertising : IJIMA
3
Cases on innovations in educational marketing : transnational and technological strategies
1
International journal of retail & distribution management
1
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
1
Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of customer behaviour
1
Journal of financial economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing communications
1
Luxury marketing : a challenge for theory and practice
1
Online consumer behavior : theory and research in social media, advertising, and e-tail
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
15
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15
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1
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
2
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
3
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
4
Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna
;
Guilloux, Véronique
;
Micu, Anca Cristina
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
Saved in:
5
Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
Saved in:
6
Mobile payments adoption by US consumers : an extended TAM
Bailey, Ainsworth Anthony
;
Pentina, Iryna
;
Mishra, Aditya
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 626-640
Persistent link: https://www.econbiz.de/10011747851
Saved in:
7
Source characteristics in online shopping : do Avatar expertise, similarity, and attractiveness affect purchase outcomes?
Taylor, David G.
;
Pentina, Iryna
- In:
Online consumer behavior : theory and research in …
,
(pp. 35-54)
.
2012
Persistent link: https://www.econbiz.de/10009567834
Saved in:
8
Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna
;
Hasty, Ronald W.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
Saved in:
9
A cross-national study of Twitter users’ motivations and continuance intentions
Pentina, Iryna
;
Basmanova, Oksana
;
Zhang, Lixuan
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10011536063
Saved in:
10
Exploring factors influencing US millennial consumers' use of tap-and-go payment technology
Bailey, Ainsworth Anthony
;
Pentina, Iryna
;
Mishrab, …
- In:
The international review of retail, distribution and …
30
(
2020
)
2
,
pp. 143-163
Persistent link: https://www.econbiz.de/10012209856
Saved in:
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