Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Wolfgang Fritz; Wencke Gülow
| Year of publication: |
2013
|
|---|---|
| Authors: | Fritz, Wolfgang ; Gülow, Wencke |
| Published in: |
Luxury marketing : a challenge for theory and practice. - Wiesbaden : Springer Gabler, ISBN 3-8349-4398-3. - 2013, p. 187-205
|
| Subject: | Luxusgüter | Luxury goods | Marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009667676