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person:"Fritz, Wolfgang"
~person:"Metrick, Andrew"
~person:"Pentina, Iryna"
~subject:"Mobile marketing"
~subject:"United States"
~type:"article"
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Mobile marketing
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Fritz, Wolfgang
Metrick, Andrew
Pentina, Iryna
Greenstein, Shane M.
21
Goldfarb, Avi
18
Majumdar, Sumit Kumar
11
Forman, Christopher
10
Goolsbee, Austan
10
Bauer, Hans H.
8
McAndrews, James Joseph
8
Dholakia, Nikhilesh
7
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7
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7
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7
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7
Spann, Martin
7
Stavins, Joanna
7
Ward, Burke T.
7
Becerra, Enrique P.
6
Choi, Yung Kyun
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Fesenmaier, Daniel R.
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Ghose, Anindya
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Goel, Rajeev K.
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Kim, Minjeong
6
Koong, Kai S.
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Okazaki, Shintaro
6
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6
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5
Chan-Olmsted, Sylvia M.
5
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
4
International journal of internet marketing and advertising : IJIMA
3
Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
2
Cases on innovations in educational marketing : transnational and technological strategies
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Journal of customer behaviour
1
Journal of financial economics
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Technologiemanagement & Marketing : Herausforderungen eines integrierten Innovationsmanagements ; [Festschrift zum 65. Geburtstag von Prof. Dr. Dr. h.c. Günter Specht]
1
Vision und Verantwortung : Herausforderungen an der Schwelle zum neuen Jahrtausend ; Festschrift für Manfred Bodin zum 60. Geburtstag
1
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ECONIS (ZBW)
16
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1
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
2
Adoption of social networks marketing by SMEs : exploring the role of social influences and experience in technology acceptance
Pentina, Iryna
;
Koh, Anthony C.
;
Le, Thuong T.
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10009507123
Saved in:
3
Exploring social media marketing strategies in SMEs
Pentina, Iryna
;
Koh, Anthony C.
- In:
International journal of internet marketing and …
7
(
2012
)
4
,
pp. 292-310
Persistent link: https://www.econbiz.de/10009711387
Saved in:
4
Electronic Commerce im
Internet
: eine Bedrohung für den traditionellen Konsumgüterhandel?
Fritz, Wolfgang
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 123-159)
.
2001
Persistent link: https://www.econbiz.de/10001615377
Saved in:
5
Effects of multichannel coordination and E-commerce outsourcing on online retail performance
Pentina, Iryna
;
Hasty, Ronald W.
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
4
,
pp. 359-374
Persistent link: https://www.econbiz.de/10003912739
Saved in:
6
Electronic Commerce im
Internet
: eine Bedrohung für den traditionellen Konsumgüterhandel?
Fritz, Wolfgang
- In:
Internet-Marketing : Perspektiven und Erfahrungen aus …
,
(pp. 107-145)
.
1999
Persistent link: https://www.econbiz.de/10001441675
Saved in:
7
Exploring source effects for online sales outcoumes: the role of avatar-buyer similarity
Pentina, Iryna
;
Taylor, David G.
- In:
Journal of customer behaviour
9
(
2010
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003989250
Saved in:
8
Die Standardisierung des Marketing im internationalen E-Commerce
Fritz, Wolfgang
;
Dees, Heiko
- In:
Technologiemanagement & Marketing : Herausforderungen …
,
(pp. 487-506)
.
2005
Persistent link: https://www.econbiz.de/10003203814
Saved in:
9
Internet
-Marketing im Banken- und Sparkassensektor
Fritz, Wolfgang
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 187-204)
.
2001
Persistent link: https://www.econbiz.de/10001615384
Saved in:
10
Die Entwicklung des
Internet
-Marketing in der Versicherungswirtschaft im Jahresvergleich
Fritz, Wolfgang
- In:
Internet-Marketing : marktorientiertes E-Business in …
,
(pp. 205-221)
.
2001
Persistent link: https://www.econbiz.de/10001615386
Saved in:
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