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person:"Fritz, Wolfgang"
~person:"Pitt, Leyland F."
~person:"Voigt, Kai-Ingo"
~person:"Walsh, Gianfranco"
~subject:"Deutschland"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Glossar enthalten"
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Deutschland
Social Web
29
Social web
29
E-commerce
19
Electronic Commerce
19
Consumer behaviour
18
Konsumentenverhalten
18
Online-Marketing
18
Internet marketing
17
Germany
14
Internet
13
Internet der Dinge
9
Internet of things
9
Online retailing
9
Online-Handel
9
Advertising
7
Advertising effects
7
Beziehungsmarketing
7
Industry 4.0
7
Relationship marketing
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Viral marketing
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Virales Marketing
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Werbewirkung
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Werbung
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Industrie 4.0
6
Markenführung
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Industrial Internet of Things
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Aufsatz in Zeitschrift
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English
8
German
7
Author
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Fritz, Wolfgang
Pitt, Leyland F.
Voigt, Kai-Ingo
Walsh, Gianfranco
Gerpott, Torsten J.
14
Hudetz, Kai
12
Wittmann, Georg
8
Schedl, Hans
7
Skiera, Bernd
7
Stahl, Ernst
7
Wirtz, Bernd W.
6
Falck, Oliver
5
Weisheit, Silke
5
Zimmermann, Klaus F.
5
Clement, Michel
4
Haucap, Justus
4
Lammenett, Erwin
4
Pols, Axel
4
Pur, Sabine
4
Wiedmann, Klaus-Peter
4
Arnold, Christian
3
Askitas, Nikos
3
Baal, Sebastian van
3
Barasinska, Nataliya
3
Beckschulze, Martin
3
Birkelbach, Jörg
3
Doellgast, Virginia
3
Eimeren, Birgit van
3
Emrich, Eike
3
Fedoseeva, Svetlana
3
Fisch, Martin
3
Fischer, Thomas M.
3
Frees, Beate
3
Gscheidle, Christoph
3
Hausmann, Andrea
3
Herrmann-Fankhaenel, Anja
3
Herzig, Christian
3
Huesig, Stefan
3
Kaapke, Andreas
3
Kahle, Irene
3
Kaiser, Ulrich
3
Krabichler, Thomas
3
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Published in...
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International journal of innovation management
2
Marketing : ZFP ; journal of research and management
2
HMD : Praxis der Wirtschaftsinformatik
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of innovation and technology management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vacation marketing : an international journal
1
Zeitschrift für das gesamte Genossenschaftswesen : ZfgG
1
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Source
All
ECONIS (ZBW)
14
Showing
1
-
10
of
14
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Digital, Social Media, and Mobile Marketing in industrial buying : still in need of customer segmentation? : empirical evidence from Poland and Germany
Müller, Julian M.
;
Pommeranz, Benjamin
;
Weisser, Julia
; …
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 70-83
Persistent link: https://www.econbiz.de/10011904670
Saved in:
2
Das
Internet
der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo
(
ed.
);
Fritz, Wolfgang
(
honouree
); …
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
Saved in:
3
Determinants of Industrial
Internet
of Things adoption in German manufacturing companies
Arnold, Christian
;
Voigt, Kai-Ingo
- In:
International journal of innovation and technology …
16
(
2019
)
6
,
pp. 1930038-1-1930038-21
Persistent link: https://www.econbiz.de/10012120780
Saved in:
4
How the industrial
internet
of things changes business models in different manufacturing industries
Arnold, Christian
;
Kiel, Daniel
;
Voigt, Kai-Ingo
- In:
International journal of innovation management
20
(
2016
)
8
,
pp. 1640015-1-25
Persistent link: https://www.econbiz.de/10011656617
Saved in:
5
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
6
Die Identifizierung von eMavens auf
Internet
-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
7
Wider den Retouren-Wahnsinn
Walsh, Gianfranco
;
Möhring, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010489524
Saved in:
8
Präventives Retourenmanagement im eCommerce
Möhring, Michael
;
Schmidt, Rainer
;
Walsh, Gianfranco
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 66-75
Persistent link: https://www.econbiz.de/10010193428
Saved in:
9
Sustainable industrial value creation : benefits and challenges of industry 4.0
Kiel, Daniel
;
Müller, Julian M.
;
Arnold, Christian
; …
- In:
International journal of innovation management
21
(
2017
)
8
,
pp. 1740015-1-34
Persistent link: https://www.econbiz.de/10011817370
Saved in:
10
Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives
Walsh, Gianfranco
;
Gwinner, Kevin P.
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003830907
Saved in:
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