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person:"Fritz, Wolfgang"
~person:"Pitt, Leyland F."
~person:"Walsh, Gianfranco"
~subject:"Deutschland"
~subject:"Internet der Dinge"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Glossar enthalten"
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Deutschland
Internet der Dinge
Social Web
26
Social web
26
E-commerce
17
Electronic Commerce
17
Consumer behaviour
16
Konsumentenverhalten
16
Online-Marketing
15
Internet marketing
14
Internet
13
Germany
9
Online retailing
9
Online-Handel
9
Viral marketing
7
Virales Marketing
7
Advertising
6
Beziehungsmarketing
6
Relationship marketing
6
Werbung
6
Advertising effects
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Brand management
4
Corporate reputation
4
Firmenimage
4
Markenführung
4
Marketing
4
USA
4
United States
4
Website
4
Bibliometrics
3
Bibliometrie
3
Customer satisfaction
3
Internet of things
3
Kundenzufriedenheit
3
Lieferantenmanagement
3
Music industry
3
Musikwirtschaft
3
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Article
10
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1
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Aufsatz in Zeitschrift
Bibliografie
Glossar enthalten
Article in journal
10
Aufsatz im Buch
10
Book section
10
Graue Literatur
9
Non-commercial literature
9
Arbeitspapier
6
Working Paper
6
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4
Bibliografie enthalten
3
Bibliography included
3
Lehrbuch
3
Textbook
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2
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2
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German
6
English
6
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Fritz, Wolfgang
Pitt, Leyland F.
Walsh, Gianfranco
Gerpott, Torsten J.
14
Hudetz, Kai
12
Voigt, Kai-Ingo
8
Wittmann, Georg
8
Fleisch, Elgar
7
Schedl, Hans
7
Skiera, Bernd
7
Stahl, Ernst
7
Del Giudice, Manlio
6
Gebauer, Heiko
6
Wirtz, Bernd W.
6
Wortmann, Felix
6
Falck, Oliver
5
Lu, Yang
5
Luthra, Sunil
5
Weisheit, Silke
5
Zimmermann, Klaus F.
5
Chang, Victor
4
Clement, Michel
4
Garg, Dixit
4
Gunasekaran, Angappa
4
Haucap, Justus
4
Heppelmann, James E.
4
Hoffman, Donna L.
4
Huang, George Q.
4
Kim, Seongcheol
4
Knieps, Günter
4
Lammenett, Erwin
4
Novak, Thomas P.
4
Parida, Vinit
4
Pols, Axel
4
Porter, Michael E.
4
Pur, Sabine
4
Röglinger, Maximilian
4
Wiedmann, Klaus-Peter
4
Yadav, Sanjeev
4
Yerpude, Samir
4
Arnold, Christian
3
Askitas, Nikos
3
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Published in...
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Marketing : ZFP ; journal of research and management
2
HMD : Praxis der Wirtschaftsinformatik
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of vacation marketing : an international journal
1
MIS quarterly executive
1
Psychology & marketing
1
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All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Das
Internet
der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
Wagner, Udo
(
ed.
);
Fritz, Wolfgang
(
honouree
); …
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009243480
Saved in:
3
Consumer fear of online identity theft : scale development and validation
Hille, Patrick
;
Walsh, Gianfranco
;
Cleveland, Mark
- In:
Journal of interactive marketing : a quarterly …
30
(
2015
),
pp. 1-19
Persistent link: https://www.econbiz.de/10011292343
Saved in:
4
Die Identifizierung von eMavens auf
Internet
-Musik-Sites : Ergebnisse einer empirischen Untersuchung zur Online-Mundwerbung
Walsh, Gianfranco
;
Wiedmann, Klaus-Peter
;
Frenzel, Tobias
; …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 41-54
Persistent link: https://www.econbiz.de/10002571412
Saved in:
5
APC forum : extending business values through wearables
Robson, Karen
;
Pitt, Leyland F.
;
Kietzmann, Jan
- In:
MIS quarterly executive
15
(
2016
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10011540590
Saved in:
6
Wider den Retouren-Wahnsinn
Walsh, Gianfranco
;
Möhring, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010489524
Saved in:
7
Präventives Retourenmanagement im eCommerce
Möhring, Michael
;
Schmidt, Rainer
;
Walsh, Gianfranco
; …
- In:
HMD : Praxis der Wirtschaftsinformatik
50
(
2013
)
293
,
pp. 66-75
Persistent link: https://www.econbiz.de/10010193428
Saved in:
8
Purchasing vacation packages through shop-at-home television programs : an analysis of consumers' consumption motives
Walsh, Gianfranco
;
Gwinner, Kevin P.
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10003830907
Saved in:
9
Online-Marketing in der Computerbranche : eine empirische Bestandsaufnahme
Fritz, Wolfgang
;
Kerner, Manfred
;
Könnecke, Stefan
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
44
(
1998
)
2
,
pp. 151-162
Persistent link: https://www.econbiz.de/10001251273
Saved in:
10
What the eye does not see, the mind cannot reject : can call center location explain differences in customer evaluations?
Walsh, Gianfranco
;
Gouthier, Matthias
;
Gremler, Dwayne D.
; …
- In:
International business review : the official journal of …
21
(
2012
)
5
,
pp. 957-967
Persistent link: https://www.econbiz.de/10009578726
Saved in:
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