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person:"Günter, Bernd"
~person:"Ruyter, Ko de"
~person:"Svensson, Göran"
~source:"econis"
~subject:"Customer service"
~subject:"Marketing management"
~type:"article"
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Customer service
Marketing management
Beziehungsmarketing
65
Relationship marketing
65
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27
Supplier relationship management
27
Customer satisfaction
25
Kundenzufriedenheit
25
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16
Vertrauen
16
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13
Business-to-business marketing
13
Consumer behaviour
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commitment
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satisfaction
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trust
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coordination
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relationship marketing
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KMU
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Günter, Bernd
Ruyter, Ko de
Svensson, Göran
Kumar, V.
14
Terho, Harri
9
Barnes, Donald C.
7
Casidy, Riza
7
Grönroos, Christian
7
Gustafsson, Anders
7
Palmatier, Robert W.
7
Petersen, J. Andrew
7
Quach, Sara
7
Van Vaerenbergh, Yves
7
Verhoef, Peter C.
7
Walsh, Gianfranco
7
Beatty, Sharon E.
6
Homburg, Christian
6
Bauer, Hans H.
5
Bruhn, Manfred
5
Chen, Jing
5
Collier, Joel E.
5
Eisingerich, Andreas B
5
Grewal, Dhruv
5
Mattila, Anna S.
5
Ratten, Vanessa
5
Sousa, Rui
5
Thaichon, Park
5
Vrontis, Demetris
5
Šerić, Maja
5
Baker, Melissa A.
4
Dagger, Tracey S.
4
Eggert, Andreas
4
Ferraro, Carla
4
Finne, Åke
4
Gil Saura, Irene
4
Gremler, Dwayne D.
4
Haas, Alexander
4
Hammerschmidt, Maik
4
Hudetz, Kai
4
Hyun, Sunghyup Sean
4
Ko, Eunju
4
Ko, Wai Wai
4
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Journal of marketing
2
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
1
International journal of business excellence : IJBEX
1
International journal of contemporary hospitality management
1
International journal of electronic customer relationship management : IJECRM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of the Academy of Marketing Science
1
Marketing in kleinen und mittleren Unternehmen
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
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ECONIS (ZBW)
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1
Balancing reactions and actions between service receivers and service providers to resolve service failures
Magaña Carrillo, Irma
;
Svensson, Göran
;
Otero-Neira, …
- In:
International journal of business excellence : IJBEX
26
(
2022
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10013198109
Saved in:
2
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
3
New aspects of research to assess and manage critical incidents in service encounters : teleological actions, interactive interface and perceptual gaps
Padin, Carmen
;
Svensson, Göran
;
Otero-Neira, Carmen
; …
- In:
International journal of contemporary hospitality management
27
(
2015
)
1
,
pp. 27-51
Persistent link: https://www.econbiz.de/10010516547
Saved in:
4
Principles and principals : do customer stewardship and agency control compete or complement when shaping frontline employee behavior?
Scheper, Jeroen
;
Falk, Tomas
;
Ruyter, Ko de
;
Jong, Ad de
; …
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009670272
Saved in:
5
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
6
In stories we trust : how narrative apologies provide cover for competitive vulnerability after integrity-violating blog posts
Laer, Tom van
;
Ruyter, Ko de
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 164-174
Persistent link: https://www.econbiz.de/10003987364
Saved in:
7
Cause related marketing : commercialism or altruism ; finding the balance?
Svensson, Göran
;
Wood, Greg
- In:
International journal of electronic customer …
1
(
2007/08
)
3
,
pp. 231-241
Persistent link: https://www.econbiz.de/10003754354
Saved in:
8
Wettbewerbsvorteile durch Kunden-Feedback: eine Analyse "schlanker" Instrumente der qualitativen Informationsgewinnung für KMU
Günter, Bernd
;
Helm, Sabrina
;
Schlei, Jochen
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 183-198)
.
2000
Persistent link: https://www.econbiz.de/10001510098
Saved in:
9
Qualitativ ausgerichtete Small-sample-Marktforschung : Kundenkonferenzen als Beispiel für Customer Focus Groups im After-sales-Marketing
Günter, Bernd
- In:
Probleme und Trends in der Marketing-Forschung : …
,
(pp. 193-207)
.
1998
Persistent link: https://www.econbiz.de/10001301060
Saved in:
10
Kundenorientierte Marketing-Strategien im Energiesektor
Günter, Bernd
- In:
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift …
48
(
1998
)
3
,
pp. 132-134
Persistent link: https://www.econbiz.de/10001235540
Saved in:
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