Return on interactivity : the impact of online agents on newcomer adjustment
Clemens F. Köhler, Andrew J. Rohm, Ko de Ruyter, and Martin Wetzels
| Year of publication: |
2011
|
|---|---|
| Authors: | Köhler, Clemens F. ; Rohm, Andrew J. ; Ruyter, Ko de ; Wetzels, Martin |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 2, p. 93-108
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenservice | Customer service | Selbstbedienung | Self-service | Electronic Commerce | E-commerce | Virtuelle Realität | Virtual reality | Bank |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008935841