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person:"Gebauer, Heiko"
~person:"Kawohl, Julian"
~person:"Wei, Ruiqi"
~subject:"Solutions"
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Solutions
Bundling strategy
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Leistungsbündel
45
Industrie
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Gebauer, Heiko
Kawohl, Julian
Wei, Ruiqi
Kowalkowski, Christian
4
Adrodegari, Federico
1
Benedettini, Ornella
1
Brozovic, Danilo
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Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
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1
Boundary resource interactions in solution networks
Wei, Ruiqi
;
Vize, Roisin
;
Geiger, Susi
- In:
European journal of marketing
56
(
2022
)
2
,
pp. 532-561
Persistent link: https://www.econbiz.de/10013173439
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2
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
3
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
4
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
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