//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Gebauer, Heiko"
~person:"Kawohl, Julian"
~subject:"Business-to-business marketing"
~subject:"Solutions"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Leistungsbündel"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-business marketing
Solutions
Bundling strategy
43
Leistungsbündel
43
Industrie
13
Manufacturing industries
13
Business services
11
Unternehmensdienstleistung
11
Dienstleistungssektor
9
Service industry
9
Capital goods industry
8
Investitionsgüterindustrie
8
Business model
7
Geschäftsmodell
7
Strategisches Management
7
Deutschland
6
Germany
6
Organisatorischer Wandel
6
Organizational change
6
Servitization
6
B-to-B-Marketing
5
Dienstleistungsmanagement
5
Service management
5
Beziehungsmarketing
4
Dienstleistung
4
Organisationsstruktur
4
Organizational structure
4
Relationship marketing
4
Services
4
Strategic management
4
Competitive strategy
3
Dienstleistungsqualität
3
Digitalisierung
3
Digitization
3
Lieferantenmanagement
3
Product-service systems (PSS)
3
Productivity
3
Produktivität
3
Service infusion
3
Service quality
3
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
7
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Case study
1
Fallstudie
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
7
German
1
Author
All
Gebauer, Heiko
Kawohl, Julian
Kowalkowski, Christian
11
Ulaga, Wolfgang
9
Backhaus, Klaus
6
Kleinaltenkamp, Michael
6
Jacob, Frank
5
Nordin, Fredrik
4
Bertini, Marco
3
Homburg, Christian
3
Kindström, Daniel
3
Kohtamäki, Marko
3
Kropp, Eva
3
Kühlborn, Sven
3
Murray, Chase
3
Raj, Ritwik
3
Reinartz, Werner J.
3
Sun, Lei
3
Voeth, Markus
3
Weiber, Rolf
3
Woisetschläger, David
3
Adamson, Brent
2
Backhaus, Christof
2
Becker, Jörg
2
Beverungen, Daniel
2
Bharadwaj, Sundar G.
2
Biggemann, Sergio
2
Brozovic, Danilo
2
Colm, Laura
2
Cova, Bernard
2
Dixon, Matthew
2
Eades, Keith M.
2
Eggert, Andreas
2
Eiting, Alexander
2
Evanschitzky, Heiner
2
Fließ, Sabine
2
Frohs, Margarethe
2
Grohmann, Marcella Maria
2
Holmlund, Maria
2
Karwan, Mark H.
2
Knackstedt, Ralf
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business-to-business marketing
1
Journal of service management
1
Journal of service research : JSR
1
Transolve - Projektbericht
1
Universia business review : UBR
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
2
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
3
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
4
What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Kowalkowski, Christian
;
Windahl, Charlotta
;
Kindström, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 59-69
Persistent link: https://www.econbiz.de/10010530577
Saved in:
5
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
6
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
7
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
8
Best Practices des Solution Sellings
Ahlert, Dieter
;
Kawohl, Julian
-
2008
Persistent link: https://www.econbiz.de/10003810358
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->