Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Year of publication: |
2010
|
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Authors: | Gebauer, Heiko ; Edvardsson, Bo ; Gustafsson, Anders ; Witell, Lars |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 2, p. 198-215
|
Subject: | Industrie | Manufacturing industries | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing | Organisationsstruktur | Organizational structure | Unternehmenskultur | Corporate culture | Europa | Europe |
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