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person:"Georgi, Dominik"
~isPartOf:"Services marketing quarterly"
~person:"Reinartz, Werner J."
~person:"Thaichon, Park"
~subject:"attitude toward brand extension"
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attitude toward brand extension
Beziehungsmarketing
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Emotional brand attachment and attitude toward brand extension
Vahdat, Arash
;
Hafezniya, Hanieh
;
Jabarzadeh, Younis
; …
- In:
Services marketing quarterly
41
(
2020
)
3
,
pp. 236-255
Persistent link: https://www.econbiz.de/10012256943
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