Emotional brand attachment and attitude toward brand extension
Year of publication: |
2020
|
---|---|
Authors: | Vahdat, Arash ; Hafezniya, Hanieh ; Jabarzadeh, Younis ; Thaichon, Park |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 3, p. 236-255
|
Subject: | attitude toward brand extension | attitudinal loyalty | customer commitment | customer satisfaction | Emotional brand attachment | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Emotion | Markentransfer | Brand extension | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image |
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