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person:"Georgi, Dominik"
~isPartOf:"The journal of product & brand management"
~person:"Balaji, M. S."
~person:"Loureiro, Sandra Maria Correia"
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Beziehungsmarketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
Behavioral branding
1
Brand
1
Brand co-creation
1
Brand communities
1
Brand image
1
Brand love
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Brand loyalty
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Brand management
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Consumer need for uniqueness
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Customer integration
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Customer susceptibility to interpersonal influence
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Emerging economies
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Markenführung
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Georgi, Dominik
Balaji, M. S.
Loureiro, Sandra Maria Correia
Guzman, Francisco
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Veloutsou, Cleopatra
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The journal of product & brand management
Journal of business research : JBR
8
Journal of promotion management : innovations in planning and applied research
7
Journal of retailing and consumer services
5
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
International journal of hospitality management
3
Corporate Shared Services : Bereitstellung von Dienstleistungen im Konzern
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of service management
2
Journal of strategic marketing
2
Marketing : ZFP ; journal of research and management
2
The journal of brand management : an international journal
2
Basler Schriften zum Marketing
1
Cogent business & management
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Dienstleistungscontrolling
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
E-business : state of the art of ICT based challenges and solutions
1
European journal of marketing : EJM
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbuch Kundenbindungsmanagement
1
Herausforderung Bankmanagement : Entwicklungslinien und Steuerungsansätze ; Festschrift zum 60. Geburtstag von Henner Schierenbeck
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interaktionen im Dienstleistungsbereich
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of hospitality marketing & management
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Kredit und Kapital
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
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Service business
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ECONIS (ZBW)
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"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
Saved in:
2
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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