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person:"Georgi, Dominik"
~person:"Reinartz, Werner J."
~person:"Thaichon, Park"
~person:"Verhoef, Peter C."
~type_genre:"Thesis"
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Beziehungsmarketing
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Georgi, Dominik
Reinartz, Werner J.
Thaichon, Park
Verhoef, Peter C.
Benkenstein, Martin
5
Homburg, Christian
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Krafft, Manfred
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Piller, Frank T.
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Stock-Homburg, Ruth
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Basler Schriften zum Marketing
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Research series / Erasmus Universiteit Rotterdam
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Tinbergen Institute research series
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ECONIS (ZBW)
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Analyzing customer relationships: linking relational constructs and marketing instruments to customer behavior
Verhoef, Peter C.
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2001
Persistent link: https://www.econbiz.de/10001690145
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Entwicklung von Kundenbeziehungen : theoretische und empirische Analysen unter dynamischen Aspekten
Georgi, Dominik
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2000
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1. Aufl.
Persistent link: https://www.econbiz.de/10001487694
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