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person:"Gersovitz, Mark"
~person:"Bui, M̃y"
~subject:"brand commitment"
~type_genre:"Aufsatz in Zeitschrift"
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brand commitment
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The power of promoting healthy brands : familiarity in healthy product decision making
Bui, M̃y
;
Kemp, Elyria
;
Hamilton, Mitchell
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 739-759
Persistent link: https://www.econbiz.de/10011433651
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