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person:"Ghauri, Pervez N."
~person:"Craig, C. S."
~person:"Samiee, Saeed"
~subject:"Theorie"
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International marketing
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Internationales Marketing
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Ghauri, Pervez N.
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Samiee, Saeed
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International business review : the official journal of the European International Business Academy
1
International marketing ; Vol. 1
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
The SAGE handbook of international marketing
1
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Cross-national research and international business : an interdisciplinary path
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011628848
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2
Uniformity versus conformity : the standardization issue in international marketing strategy
Samiee, Saeed
;
Ktsikeas, Constantine S.
;
Theodosiou, Marios
- In:
The SAGE handbook of international marketing
,
(pp. 303-321)
.
2009
Persistent link: https://www.econbiz.de/10003792106
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3
Developing strategies for global markets : an evolutionary perspective
Craig, C. S.
;
Douglas, Susan P.
-
2008
Persistent link: https://www.econbiz.de/10003655232
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4
Customer evaluation of products in a global market
Samiee, Saeed
- In:
Journal of international business studies : JIBS ; an …
25
(
1994
)
3
,
pp. 579-604
Persistent link: https://www.econbiz.de/10001168676
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