Cross-national research and international business : an interdisciplinary path
Year of publication: |
February
|
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Authors: | Chabowski, Brian R. ; Samiee, Saeed ; Hult, G. Tomas M. |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 26.2017, 1, p. 89-101
|
Subject: | IB research | Interdisciplinary | Hierarchical linear modeling | Multi-level analysis | Market entry mode | International relationship marketing | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Interdisziplinäre Forschung | Interdisciplinary research | Theorie | Theory | Internationales Marketing | International marketing |
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