//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Godefroid, Peter"
~person:"Backhaus, Klaus"
~person:"Brennan, Ross"
~person:"Di Benedetto, C. Anthony"
~subject:"Industriegüter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Investitionsgütermarketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Industriegüter
B-to-B-Marketing
61
Business-to-business marketing
61
Investitionsgütermarketing
43
Lieferantenmanagement
16
Supplier relationship management
16
Theorie
16
Theory
16
Marketing
15
Deutschland
14
Business-to-Business-Marketing
13
Germany
12
Marketing management
11
Marketingmanagement
11
Marketingtheorie
7
Bibliometrics
6
Bibliometrie
6
Industrial goods
6
Marketing theory
6
Marktforschung
6
Bundling strategy
5
Leistungsbündel
5
Market research
5
USA
5
Beschaffung
4
Europa
4
Europe
4
Industrieprodukt
4
Lehrbuch
4
Procurement
4
United States
4
Betriebswirtschaftslehre
3
Beziehungsmarketing
3
Business economics
3
Entscheidungsunterstützungssystem
3
Japan
3
Kundenmanagement
3
Marketingstrategie
3
Relationship marketing
3
Unternehmensbezogene Dienstleistung
3
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Lehrbuch
5
Bibliografie enthalten
4
Bibliography included
4
Textbook
4
Case study
3
Fallstudie
3
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
German
6
English
1
Author
All
Godefroid, Peter
Backhaus, Klaus
Brennan, Ross
Di Benedetto, C. Anthony
Alexander, Ralph S.
4
Cross, James S.
4
Hill, Richard M.
3
Ammann, Paul
2
Chisnall, Peter M.
2
Silber, Andreas
2
Voeth, Markus
2
Belz, Christian
1
Bengtsson, Maria
1
Brierty, Edward G.
1
Chan, Ricky Y. K.
1
Chisnall, Peter Michael
1
Cox, William E.
1
Cunningham, Ross M.
1
Dodge, H. R.
1
Dodge, H. Robert
1
Dreiner, Marc
1
Folinas, Dimitris
1
Fotiadis, Thomas
1
Frederick, John Hutchinson
1
Freiseisen, Bernhard Martin
1
Gil Lafuente, Ana María
1
Gil-Lafuente, Jaime
1
Gritsch, Stephanie
1
Haas, Robert W.
1
Helm, Roland
1
Keller, Kevin Lane
1
Kim, Namwoon
1
Kock, Sören
1
Kuhn, Marc
1
Kütt, Jonas
1
Lazer, William
1
Lindgreen, Adam
1
Lundgren-Henriksson, Eva-Lena
1
Maitland, Angus
1
McTavish, Ronald
1
Merigo, Jose Maria
1
Mohamed, Nazeem S.
1
Müllner, Markus
1
more ...
less ...
Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2010
-
9., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003874904
Saved in:
2
Industriegütermarketing
Backhaus, Klaus
;
Voeth, Markus
-
2007
-
8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
Saved in:
3
Handbuch Industriegütermarketing : Strategien - Instrumente - Anwendungen
Backhaus, Klaus
(
ed.
)
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002154828
Saved in:
4
Industriegütermarketing
Backhaus, Klaus
-
2003
-
7., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10001696569
Saved in:
5
Industriegütermarketing
Backhaus, Klaus
-
1999
-
6., überarb. Aufl.
Persistent link: https://www.econbiz.de/10001419642
Saved in:
6
Industriegütermarketing
Backhaus, Klaus
-
1997
-
5., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000628096
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->