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person:"Grünhagen, Marko"
~subject:"Agency"
~subject:"Amerikanisch"
~subject:"Consumer behaviour"
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Consumer behaviour
Franchising
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Grünhagen, Marko
Dant, Rajiv P.
5
Ahn, Jiseon
3
Perrigot, Rozenn
3
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2
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2
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
International entrepreneurship and management journal
1
Journal of consumer behaviour : an international research review
1
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ECONIS (ZBW)
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Best fit, best practice, or stuck in the middle? The impact of unit ownership on unit HR performance in franchise systems
Croonen, Evelien P. M.
;
Grünhagen, Marko
;
Wollan, Melody L.
- In:
International entrepreneurship and management journal
12
(
2016
)
3
,
pp. 697-711
Persistent link: https://www.econbiz.de/10011591482
Saved in:
2
Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
Saved in:
3
Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko
;
Dant, Rajiv P.
;
Zhu, Mingxia
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
Saved in:
4
Effects of US-based franchising in the developing world : a Middle-Eastern consumer perspective
Grünhagen, Marko
;
Witte, Carl L.
;
Pryor, Susie
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003943312
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