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person:"Grefermann, Klaus"
~person:"Ahlheim, Michael"
~person:"Deng, Xiaoyan"
~subject:"Psychology of advertising"
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17.09.1988
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Sensory marketing : research on the sensuality of products
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Effects on visual weight perceptions of product image locations on packaging
Kahn, Barbara E.
;
Deng, Xiaoyan
- In:
Sensory marketing : research on the sensuality of products
,
(pp. 259-278)
.
2010
Persistent link: https://www.econbiz.de/10003933302
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