Effects on visual weight perceptions of product image locations on packaging
Year of publication: |
2010
|
---|---|
Authors: | Kahn, Barbara E. ; Deng, Xiaoyan |
Published in: |
Sensory marketing : research on the sensuality of products. - New York [u.a.] : Routledge, ISBN 978-1-84169-889-2. - 2010, p. 259-278
|
Subject: | Verpackung | Packaging | Produktgestaltung | Product design | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour |
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