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person:"Griffith, David A."
~person:"Geringer, John Michael"
~person:"Jain, Subhash C."
~subject:"Theorie"
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International marketing ; Vol. 1
1
Journal of marketing
1
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ECONIS (ZBW)
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Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
-
2008
Persistent link: https://www.econbiz.de/10003655495
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Standardization of international marketing strategy : some research hypotheses
Jain, Subhash C.
- In:
Journal of marketing
53
(
1989
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10001059731
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