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person:"Groth, Markus"
~person:"Barber, Nelson"
~person:"Dantas, Rui"
~person:"Singh, Gaganpreet"
~subject:"Willingness to pay"
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The determinants of green packaging that influence buyers’ willingness to pay a price premium
Singh, Gaganpreet
;
Pandey, Neeraj
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 221-230
Persistent link: https://www.econbiz.de/10011954219
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"Green" wine packaging : targeting environmental consumers
Barber, Nelson
- In:
International journal of wine business research : IJWBR
22
(
2010
)
4
,
pp. 423-444
Persistent link: https://www.econbiz.de/10008778593
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