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person:"Guinalíu, Miguel"
~person:"Law, Chun Hung Roberts"
~person:"Pitt, Leyland F."
~subject:"Advertising effects"
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Advertising effects
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Guinalíu, Miguel
Law, Chun Hung Roberts
Pitt, Leyland F.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
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ECONIS (ZBW)
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Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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2
From whence it came : understanding source effects in consumer-generated advertising
Steyn, Peter
;
Ewing, Michael
;
Heerden, Gené van
;
Pitt, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 133-160
Persistent link: https://www.econbiz.de/10008936314
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3
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
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